Setting the Standard for Excellence

Acquire Merchants, Contracts, POS Installation, and POS Training

Point of Sale System

MTC's TransLink® Automated Fare Collection System, San Francisco Bay Area

Logos of MTC's Translink Participants

WMATA's SmarTrip® Fare Collection System, Washington, D.C.

POS Training

WMATA logo WMATA Smart Trip Card

Acquire Merchants

Transit agencies and their Operators rely on third-party Merchants and Retailers to provide adding value to smartcards and transit passes using a POS device for card value processing. Third-party Merchants and Retailers provide a range of retail payment-related services, including card issuing services, merchant services, account maintenance and authorization services, transaction routing and gateway services, and clearing and settlement services. Although merchant acquiring financial institutions may use third parties to perform many acquiring activities, the Transit Agency, Authority, and its POS contractor is responsible for all third-party processors and merchant POS activity.

Independent Sales Organizations (ISO), like D-S-P, provide installation services of POS terminals for Transit Agencies; and for representing Transit Agencies, an ISO typically contracts with a prime for all add-value and product loads.

POS Installations and Implementation

Implementation of a POS system, regardless of whether you are implementing a new site or updating your old system, is always a major event for your business. Your system will touch almost every aspect of your customer service and revenue collection, and as such, you must be confident that your system will be properly installed and commissioned and ready to work the way you need it to.

Our aim is to make the installation and implementation process as simple as possible for you so that you can concentrate on your business. We advise you, in writing, well in advance of installation, of everything that is required to ensure we can proceed with a smooth and trouble free system installation. As system implementation proceeds, we will regularly update you on our progress and notify you of any input needed from you to ensure we can complete the job properly.

We will work with you to provide:

Of major importance is our commitment to get the job done for the price quoted to you. Our quotes always include a defined scope of work for the POS installation and equipment configuration without any hidden costs.

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POS Training

A great POS system is worthless unless great training is provided for the users to ensure that the maximum possible benefit can be gained from that system. Because of this, D-S-P can provide training that will be required to ensure that you gain as complete an understanding of all aspects of the system as possible.

D-S-P offers training, curriculum, and materials to support your requirements, and we will work with you to help you decide which is best for you and your company; and we offer onsite training to help you and your staff prepare for your new system and/or equipment. D-S-P can setup a classroom style or real world setting to give you, your staff, or your clients.

We will train your management to a level to ensure that they can train your other staff. With high staff turnover, it is vital that you can train new starters yourself. This process takes place right from day one, when we observe as your management train your other staff on general operations.

Additional training can be arranged at any time. As staff members are promoted, move on, or are replaced, it is important that you always have the ability to provide expert training on your POS system to continue gaining the best possible results. Consult with us on your training needs at any time and we can arrange a training course customized to your requirements.

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TransLink® POS Overview

D-S-P participated in the demonstration phase (Phase I), which included six major Transit Operators (AC Transit, BART, CalTrain, Golden Gate Bus and Ferries, MUNI, and VTA), and approximately 4500 public transit patrons. It was implemented at limited transit stations and routes of the six Operators.

The Phase I, POS device implementation focused on key transfer points between participating Transit Operators in order to fully demonstrate the capabilities of the POS device to meet the TransLink® business rules, inter-operator transfers, and contract requirements as listed below.

TransLink® POS Merchant Recruitment

D-S-P acquired and recruited all Phase I Merchants for the Point of Sale (POS) implementation of the TransLink® Automated Fare Collection System, in the San Francisco Bay Area. The Point of Sale (POS) network consists of a device, given to the Merchants that initialized smart cards and loads value onto those cards for use on the TransLink® Automated Fare Collection System.

The TransLink® program is used throughout the San Francisco regional area and the merchant locations are located throughout the Bay Area as well. D-S-P provided the sales staff necessary to approach merchants and solicit their participation in the TransLink® program.

D-S-P developed the Merchant Agreement and worked directly with Bay Area Merchants, and ERG Transit contracts department; and provided Merchant Contract Negotiations for all Phase I Merchants—Acquired Signatures for the Merchant Agreement Contract with: Albertsons, City Hall, and all Phase I Merchants).

As the lead on the sales efforts for these companies, we arranged meetings, and special compensation packages; coordinating promotional effort, and providing other marketing incentives. Our team assisted and supported MTC and ERG in these sales efforts, including attending meetings and any other normal function from the merchant recruitment process.

Once a merchant agreed to participate in the program, D-S-P provided an ERG Transit Merchant Agreement for their signature, a letter of intent to participate, and banking information request form. The credit check package required the Merchant's banking information, Electronic Funds Transfer (EFT) and Automatic Clearing House (ACH) forms with Merchant signatures, and a signed waiver for permitting the device to be installed by attaching it to the merchant's counter.

TransLink® POS Installs

D-S-P installed the POS devices at each Merchant Location in the San Francisco Bay Area to meet contract requirements. During the initial sales visit, D-S-P surveyed the merchant's facility to determine if the POS device(s) could be accommodated. Each POS device required a power source and a dedicated analog communication telephone line. The device had to be attached to the merchant's counter with a locking bolt to prevent theft, requiring the Technician drill a hole through the counter to attach the device. Once the device was installed, the D-S-P technician tested the device to ensure it is communicating correctly with the TransLink® computers.

TransLink® POS Training

Once the device(s) were installed, D-S-P personnel trained the merchant's staff in how to work the device. The merchant staff was trained on the benefits of the TransLink® program, as well as how to use the equipment. D-S-P provided the merchant with training materials, including a quick reference guide that listed easy to follow instructions on how to use and trouble shoot the device.

D-S-P designed, developed, and prepared all sales and training materials; trained all merchants and their employees/staff; and trained ERG Technicians, for maintaining and servicing merchant POS devices.

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Contact Information

To speak with a representative please contact:

Phone: 760-715-7782
Owner: Debbie Wankier
EMail: Address:
504 Calle Capistrano San Marcos, CA 92069

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